By Joan Barrett
Trying to make it as a musician involves A LOT of marketing and frankly, as someone who has made money doing both, all of it is extremely exhausting and it’s hard to keep up with. Many are very reluctant about embracing social media and diving right into it out of fear of looking like an idiot, lack of time, or sheer laziness. I try not to judge them, but it’s difficult. It’s also sometimes pretty obvious when they aren’t into it and just go through the motions. I genuinely love to interact with my heroes and I am very grateful when they make the effort. It ain’t easy. Here are 10 musicians that are killing it at marketing themselves on Twitter -
1. Ryan Adams
This guy is a class act. He’s not just great at Twitter - he’s great at Instagram, digital PR, and marketing himself in general. On top of that, I have the utmost appreciation for the fact that he covered THE ENTIRE 1989 album and gave Spotify users an opportunity to hear the brilliance of the album (love you T Swift, but no Spotify? REALLY?!). This man is a rare combination of talent, sincerity, AND savvy. Most importantly, he liked one of my tweets one time. Check out his latest single - “Do You Still Love Me”
2. Neko Case
She’s genuinely passionate about what she believes and uses her influence to do some good. Even if she weren’t one of the best female musicians of 2016, she’d still be considered one of the best humans. Also, she takes the time to interact with her followers! Check it out -
She is literally my favorite Twitter user and I am inspired by her on a daily basis in every way possible. NO ONE has a stronger Emoji game than Cher. Sometimes it’s tough to tell when celebrities are sending out their own tweets or if someone else is doing it for them. With Cher, you don’t have to question it. You can visualize the great one seeing the orange one on TV and feverishly spouting out toilet emojis, possibly while on a toilet. The woman is “Living Proof” that you don’t have to be perfect in order to tweet. Dive in there and have fun. She’s motherf******* Cher, alright?!
4. David Crosby
He doesn’t use Twitter to promote his music as much as he uses it to genuinely engage with his fans. Most of his tweets consist of answering questions from his followers and he’s been doing this consistently for a while. His answers are candid and many of them are super funny. I couldn’t get him to talk to me, but Molly Steadman did. And she persisted. She’s good for that.
Her Twitter really makes me feel like she’s as dedicated to her music, her friends, and her fans as her songs would suggest. She doesn’t tweet super often, but when she does, it’s good. I relate with her, especially this tweet. Earbuds with no branding to build buzz for the new album? What a great way to show her dedication to her musical process.
6. Lady Gaga
I’m not super wild about her 2017 Grammy performance, but I love the Joanne album and the promotion of it when it was released was stellar. I’m not sure how much Lady Gaga is involved with her social media, but she does make sure she hires people who know what they’re doing. I would imagine quite a few ad $ went into promoting her hashtags, but they were super cool. I have to admit it. She also mixed it up with some very nice emoji game -
Some musicians choose to keep their personal lives and their professional lives fairly separate. Not Rihanna. The “Work” plus the “Love On The Brain” is a brilliant combination. Like Tina Turner, the woman took an abusive relationship and turned it into art, money, and extra strength for all to see. She keeps the tweets flowing and she’s not afraid to burn a few bridges and encourage everyone to “Live Your Life.” Check out “21 Times Rihanna Was The Best Fucking Person On Twitter.” She’s a real regular person, but so much better than all of us. Here’s a personal fav of mine. It looks like a message one of my friends would send me. It’s awesome.
This remarkable human being has truly evolved within the music industry over the years to continue to dedicate herself to connecting with people in any way she is capable of. Without Twitter and the fact that Sia continually searches for inspiration everywhere she can, we would not know her soul as Maddie Ziegler expresses it. The blessed union started with a tweet. As serious as her little soul is, she’s also hilarious. Her bio reads “i am sia i was born from the bumhole of a unicorn named steve.” That actually makes sense to me. She’s one of a kind.
FOLLOW me on Twitter. Promise I’ll pay attention to you!